The sum of all the national chains and local free TV beyond the Internet as an advertising first. The study was published by the Internet Advertising Bureau (IAB) and conducted by PricewaterhouseCoopers (PwC).
This study reports the results of advertising revenues during 2010 and the fourth quarter of that year. The Internet advertising revenues are approaching a record $ 26,000 million (18,000 million euros), up 15% over 2009.
addition, fourth-quarter revenue also set a new record: U.S. $ 7,450 million, up 19% over the same quarter of 2009 and 15% more than in the previous quarter of 2010. In the case of cable television, advertising has brought U.S. $ 22,500 million.
Among the most popular ad formats in 2010 are the sponsorships, which increased 88% from the year 2009 and 142% in the fourth quarter and commercial videos, banners, display advertising and media have continued to grow to U.S. $ 10,000 million, up 24% over the previous year.
As one partner says PwC this growth is due in part to the time spent by users connected to Internet. "By spending more time online, especially with the rise of 'social media', has helped fuel this strong growth."
Extracted from Summa Journal
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