brands in general are misleading the youth make use of social networks. As a result, fail to capture them through these channels.
With the rise of new media and the inevitable and indisputable importance of social networks in consumer digital platforms became a field which, although sometimes a bit risky, unknown, brands must go.
With the rise of new media and the inevitable and indisputable importance of social networks in consumer digital platforms became a field which, although sometimes a bit risky, unknown, brands must go.
In this regard, and in order to understand how it should be this close, Mec Insight Analytics and Qualitative research based on young people between 16 and 24 years, their use of these platforms and the role that Social Reds have in their lives.
"It was clear to us that some brands are using social networks is very attractive to your audience. We set out to achieve a better understanding of how young people operate within social networks so we can advise our clients the best possible ", says Damian Thompson, director of consumer insight into MEC and author of the research.
The report's findings reveal that the relevance of social networks is linked to what is contributed to the online community, regardless of whether the user is a trademark or a person. Thus, the brand communication should always provide more content and give users something to talk about, which, in turn, improve the relevance of the brand online.
For brands to be accepted into a space in which users share content for their creativity, their opinions or interests, must be committed to make contributions online users do not associate with the explicit intention of selling, but to generate discussion, feedback and opinions from its audience online.
They should encourage and enable user participation, as this will show their human side.
When examining the language used by young people in social networks, they concluded that many use a self-referential communication. "Often, the updates are published subtexts carefully worded so that only a small group of friends can understand. In this sense, brands should pay attention to this and focus on selective communication of the message addressed to specific audiences, instead of transmitting bulk messages. Segmented communication will help them participate more effectively, achieving positive reactions, "says research.
"Our research highlighted that if the communication is really interesting, relevant and fun for the target, is annoying for young people, therefore, the marks should be careful not to fall for it, and adapt its message and its communication to your target audience, "concluded Damian Thompson.
Extracted Strategy & Business
0 comments:
Post a Comment