Every day there are new statistics. Some do not have much relevance to what we do, others are just fun facts and more are highly relevant information to carry out our work. These are 12 data of fundamental importance to make decisions regarding marketing strategy to be developed.
2. Last year, the use of email dropped to 59% in the segment from 12 to 17 years. Young people today prefer to communicate through text messages on the chat or social networks.
If this is your segment you have to think about the best ways to make us your messages. If not, think today's youth are tomorrow's consumers. Also, please keep note that email is becoming less used by those under 55.
3. 78% of business people use their mobile devices to check their email. This means that anyone can check your mail on your Smartphone will ... Your site and newsletter is optimized to look good on a mobile?
4. 40% of people in the United States consult your Smartphone through when they are making purchases. And although this has not happened yet in Mexico, remember that it is one of the countries where cell phone penetration is growing faster. Ask yourself if the information you offer may decide to conduct the purchase at your store and not go out looking for others.
5. 200 million Americans have registered with the FTC (Federal Trade Commission) for not receiving calls. This means 66% of the Anglo population not want to receive calls to offer them service.
6. 84% of people have quit favorite website because they resent the intrusive advertising on the site. We have said many times, people do not like to sell them, they want to buy. In finding the difference between a strategy and another is success.
7. 91% of people have "unsubscribed" from one site without having been part of its database. This requests is because they come to form part of their community are annoying to users.
8. 57% of businesses have gained new clients through your blog. Until the arrival of good news! The lesson is: quality content to engage people, the repel invasive ads.
9. 41% of companies B2B and B2C 67% of new customers acquired through Facebook. This is the first statistic that belies that Facebook is not useful for B2B companies.
10. The number of marketers who believes that Facebook is "critical" or "important" to their business has increased 83% in two years. When a channel will generate not only followers, but real gains can not keep calling "experimental."
11. The 62% reduces inbound marketing costs, compared to traditional marketing. Let customers find you yourself is cheaper than this through strategies such as advertising or direct marketing. If your advertising is only a sunk cost, forget investment.
12. Companies that blog get 55% more traffic. The more blogging, more links indexed on Google and the more opportunity to get consumers to find you. The more links "findable" have, the higher will be ranked in Google and you'll get more traffic on your site.
highlevel article, reproduced by Theslogan.com
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