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Facebook and Google may dominate a duopoly in the online advertising market

is more than obvious that Facebook has made it into the category of the largest in the advertising market online, and advertising revenue in the United States and surpass those of Microsoft or AOL, especially thanks to its display advertising. But by far the largest network in the world continue its efforts, Google and Yahoo continue to be the leading Internet.

Google advertising revenue in the United States will increase by 23.5% this year, reaching 12,400 million dollars. Below, lies Yahoo, with revenue of about $ 3,400 million, although in this case, Yahoo will experience a decline of 2.1% yoy. On the other hand, Facebook is the fastest growing companies, with revenue rising 80.9% in 2011, having grown 164.1% in 2009 and 117.8% in 2010, according to eMarketer estimates.

Increased revenue from Facebook, Google and Microsoft goes well beyond, the fall of Yahoo and AOL, leaving a growing overall, 20.5%, which amounts to 20,300 million dollars. This figure is almost double the growth in online advertising throughout the market. According

said David Hallerman, senior analyst at eMarketer, so remarkable growth in the leading online "represents the consolidation of the online market." "Consolidation is especially notable in search advertising, but it is also visible in the increasingly diverse market for display advertising. "

Google's strong growth in both display advertising as in search, its core revenues, increases the share of the online giant, which rose from 38.9% in 2010 to 43.5% in 2011. Moreover, according to eMarketer, in 2012 this percentage could be set in 47.6%. Facebook, triple its share in 2009, reaching 7.7% in 2011 and 8.8% in 2012. Microsoft will also experience an increase in its share in this market, though considerably slower.

other hand, Yahoo and AOL will have to see how their share of the online advertising market is shrinking, but slowly. According Hallerman, "is not difficult to imagine how the online advertising market becomes a duopoly with Google and Facebook as the two top choices for spending on advertising." Extracted

MarketingDirecto.com