Representatives of the three major players and managers Real
Minister of Industry, Tourism and Trade Miguel Sebastian, has recognized that Futbol Club Barcelona did not accept the proposal to use his image to sell Spain as a tourist destination abroad. However, it was agreed with Real Madrid.
"There was no way to reach an agreement with the policy of the time, but we remain open to it, "Sebastian materialized in the press conference after the Council of Ministers." In that case, the slogan we use is' Visit Spain. Visit Barcelona. " We would be happy to do the same with Barca, "he added. It's something we will do with more equipment, the minister said.
" From 53 million tourists, we know that there are two very interested in sports and six quite interested. Athletes have a great value for communicating the brand 'Spain' abroad. Real Madrid brand is known the world over, so we approached the club to sign an agreement to transfer rights to their image and their players, "explained responsible for tourism, who insisted that the mark 'Barça' was taken into account from the beginning to propose an identical agreement it was not possible.
Sebastian insisted that the current government is "the first to support the football team, basketball, MotoGP and individual athletes, with such campaigns.
The agreement with Real Madrid
The agreement signed with the white club, for a period of three years, will use the main players in the club as "brand ambassadors Spain and Madrid" in various advertising campaigns international.
The agreement also provides for the exploitation advertising space in each of the official matches of the League and Cup of HM the King to be held in Santiago Bernabeu Stadium organized by the Real Madrid CF
The club Real Madrid has thus become one of the main ambassadors of the brand "Spain" and "Madrid." It is estimated that this agreement will reach an estimated audience of over 300 million people, which translates into a unique opportunity to promote tourism of both brands, which use their slogan "Visit Spain, Madrid Visit."
Extracted from World
Minister of Industry, Tourism and Trade Miguel Sebastian, has recognized that Futbol Club Barcelona did not accept the proposal to use his image to sell Spain as a tourist destination abroad. However, it was agreed with Real Madrid.
"There was no way to reach an agreement with the policy of the time, but we remain open to it, "Sebastian materialized in the press conference after the Council of Ministers." In that case, the slogan we use is' Visit Spain. Visit Barcelona. " We would be happy to do the same with Barca, "he added. It's something we will do with more equipment, the minister said.
" From 53 million tourists, we know that there are two very interested in sports and six quite interested. Athletes have a great value for communicating the brand 'Spain' abroad. Real Madrid brand is known the world over, so we approached the club to sign an agreement to transfer rights to their image and their players, "explained responsible for tourism, who insisted that the mark 'Barça' was taken into account from the beginning to propose an identical agreement it was not possible.
Sebastian insisted that the current government is "the first to support the football team, basketball, MotoGP and individual athletes, with such campaigns.
The agreement with Real Madrid
The agreement signed with the white club, for a period of three years, will use the main players in the club as "brand ambassadors Spain and Madrid" in various advertising campaigns international.
The agreement also provides for the exploitation advertising space in each of the official matches of the League and Cup of HM the King to be held in Santiago Bernabeu Stadium organized by the Real Madrid CF
The club Real Madrid has thus become one of the main ambassadors of the brand "Spain" and "Madrid." It is estimated that this agreement will reach an estimated audience of over 300 million people, which translates into a unique opportunity to promote tourism of both brands, which use their slogan "Visit Spain, Madrid Visit."
Extracted from World
0 comments:
Post a Comment