Indiana University shows that men do not process the news as if the presenter is very sexy
's no secret that television presenters use the hook increasingly attractive to draw attention to male audiences. But both chocolate seems to have a certain effect of media embarrassment, since according to a study by the University of Indiana more enthralled viewers are those who have more difficulties to remember what they are reporting.
The research, led by Professors Rabe and Lelia Elizabeth Samson, has exposed nearly 400 volunteers at a short news presented by 24 year old. The same news program in two versions. In one, the anchorwoman appears with a current image. And again, with a look more attractive, including clothing and some cleavage. According to the expected results published in "Communication Research", the male audience pays more attention to this attractive, but that attention does not go exactly to the news story. Demonstrated in the subsequent difficulties of the participants at the time of recall and detail the contents noted.
In contrast, female volunteers have proved largely immune to these differences in appearance, as they have been recalled by the news as read by the presenter in its two incarnations. For the authors of the study, the results demonstrate that male audiences are inclined to process visual information more easily, rather than verbal. Another disturbing angle to this study is that men notice the most beautiful hostesses, but do not give much credibility on issues such as war or political pulse.
According to Professor Rabe, the data serve as ammunition to the controversy over gender and age discrimination in broadcast journalism, especially given the growing number of hostesses fired by passing 40. In his view, "if a channel is only interested in getting audience, young, attractive presenters work, if your goal is to inform, is counterproductive. " Extracted
ABC (Peter Smith)
's no secret that television presenters use the hook increasingly attractive to draw attention to male audiences. But both chocolate seems to have a certain effect of media embarrassment, since according to a study by the University of Indiana more enthralled viewers are those who have more difficulties to remember what they are reporting.
The research, led by Professors Rabe and Lelia Elizabeth Samson, has exposed nearly 400 volunteers at a short news presented by 24 year old. The same news program in two versions. In one, the anchorwoman appears with a current image. And again, with a look more attractive, including clothing and some cleavage. According to the expected results published in "Communication Research", the male audience pays more attention to this attractive, but that attention does not go exactly to the news story. Demonstrated in the subsequent difficulties of the participants at the time of recall and detail the contents noted.
In contrast, female volunteers have proved largely immune to these differences in appearance, as they have been recalled by the news as read by the presenter in its two incarnations. For the authors of the study, the results demonstrate that male audiences are inclined to process visual information more easily, rather than verbal. Another disturbing angle to this study is that men notice the most beautiful hostesses, but do not give much credibility on issues such as war or political pulse.
According to Professor Rabe, the data serve as ammunition to the controversy over gender and age discrimination in broadcast journalism, especially given the growing number of hostesses fired by passing 40. In his view, "if a channel is only interested in getting audience, young, attractive presenters work, if your goal is to inform, is counterproductive. " Extracted
ABC (Peter Smith)
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