The user spends more time on Facebook and time investing in this platform is also wasting time on other sites. This was concluded at least one recent study Webtrends.
To make the report, Webtrends analyze web traffic of 44 pages of U.S. companies included in the Top 100 of the Fortune magazine. And the conclusion is unmistakable. 40% of websites tested shows a significant decrease in the number of unique users. However, the Facebook fan pages of those same companies with a clear upward trend in the number of users.
The study also reveals that business is not specialized in electronic commerce where more is felt the current boom of social networks. An example is Coca-Cola, whose corporate website posted just 6,000 unique visitors, while his Facebook fan page has a traffic of 11.3 million users.
In companies that already have e-commerce systems consolidated, is felt much less the thrust of Facebook, among other things, technical barriers to electronic commerce continues to show on this channel. Retrieved
Direct Marketing
To make the report, Webtrends analyze web traffic of 44 pages of U.S. companies included in the Top 100 of the Fortune magazine. And the conclusion is unmistakable. 40% of websites tested shows a significant decrease in the number of unique users. However, the Facebook fan pages of those same companies with a clear upward trend in the number of users.
The study also reveals that business is not specialized in electronic commerce where more is felt the current boom of social networks. An example is Coca-Cola, whose corporate website posted just 6,000 unique visitors, while his Facebook fan page has a traffic of 11.3 million users.
In companies that already have e-commerce systems consolidated, is felt much less the thrust of Facebook, among other things, technical barriers to electronic commerce continues to show on this channel. Retrieved
Direct Marketing
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