Multiplikator Mitchell 624

In negotiations with Iran, Catherine Ashton, head of EU Foreign Policy, no shook hands with the mediator in Tehran and took great care to even touch her or look directly at him. The British had given up his clothes and wore colorful black and beige.

The talks were held last week in Istanbul, the western city of Turkey, a Muslim country, but officially secular, where mini-skirts and the necklines are common. But Ashton does not want to offend the messenger of the regime of Ahmadinejad, Saeed Jalili. And yet, her outfit was not enough for the Iranian press, which was commissioned to go to Britain for Photoshop to remove a discrete cleavage. Ashton wore a black shirt under the jacket and a necklace, but in the version of some Iranian newspapers, the shirt up to his neck and trim away. In addition, the breasts and the outline of the spokeswoman of the EU appear reduced. A web of Iranian dissidents hung the two versions.

spokeswoman MUNDO.ES Ashton confirmed the existence of the altered version, but argued that the EU diplomatic "at all times complied with the protocol." "They are international negotiations in a third ... and the high representative at all times complied with the rules. She was dressed properly, not Jalili shook hands," said the spokesman, who says the arrangement is for "domestic consumption" in a country where women are forced to wear veils.

Within the EU delegation had two other women, one responsible for EU policy and a German diplomat. In Istanbul, the Iranians did not complain about the appearance of their interlocutors. In other conversations, and have a face to other European women, including Cristina Gallach, English and spokesperson for Javier Solana, Ashton's predecessor in the long and fruitless talks with Iran over its nuclear program dark.

The two days of talks in Istanbul ended without any progress, as happened to Solana for nearly five years. The British said "disappointed" by the inflexibility of Tehran and stressed the "lack of cooperation" from Iran, which refuses to stop enriching uranium.

Excerpted from The World (Maria Ramirez)

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Web 2.0, the impetus for business

For lovers of Facebook and Twitter this is not a surprise. But some skeptics of Web 2.0, especially those responsible for IT, think twice about the usefulness of blogs and social media. That's why in December 2010 was the fourth "Investigation of the use of Web 2.0 companies," showing once again the most dominant companies that achieve measurable business benefits through the use of interactive Internet.

This McKinsey conducted a survey to 3,200 managers in different regions and industries. Of those surveyed, 66% indicated that using web 2.0 tools in your business. Also, half of those companies surveyed, 50% of its employees working with these tools, which are social networks (40%), blogs (38%) and video sharing (33%). The vast majority of these users are located in the area of \u200b\u200bmarketing (76%), followed by IT technicians (63%) and retailers (53%). Their working positions ranging from technical experts to senior executives.

Most respondents considered that the greatest business advantage offered by Web 2.0 is the fastest and most direct access to knowledge within the company and also the know-how of the partners, thus improving efficiency marketing.

In the survey, the companies recognized other advantages within the field of media costs and the satisfaction of employees, customers and partners. On average, one fifth of respondents are convinced that the use of the Web 2.0 increases turnover.

McKinsey consultants divided the companies that had the interactive tools in different groups according to the degree of connection they have. So they formed groups of companies that are just learning phase of Web 2.0, which are connected both internally-and externally and are fully connected. What is surprising is that the group is still in learning phase occupies 80% of respondents, while companies that are fully connected hold only 3%.

Most important of this research, experts say, is that all respondents agree on the importance of Web 2.0, which is probably responsible for many future corporate profits. Retrieved

Marketing Journal

What I Need To Drive An Ambulette

A 'junk' hotel in Callao

A hotel made of trash collected along beaches and designed by German artist HA Schult be planted in the Plaza de Callao, between 19 and 23 January, coinciding with the celebration of Fitur, the International Tourism Fair. The initiative is part of the Save The Beach Corona (www.coronitasavethebeach.org), working since 2008 to promote the conservation of beaches in Europe and awareness of their degradation.

The hotel will be open every day between 11.00 and 19.00 each night and 10 people are accommodated in five double rooms to spend an extraordinary night. The rooms will be drawn through actions on social networking and on page http://www.facebook.com/savethebeach www.coronitasavethebeach.org.

hotel guests do not enjoy the comforts of a hotel estate, but will experience a strong environmental commitment.

Excerpted from The Country

Hymen Broken With Finger

UBS teaches his employees to dress

The Swiss bank has published a 44-page guide that tells the front office workers who must wear the dress, the hairstyle to wear, the length of the skirt or the amount of jewelry on display. Including lingerie.

The black and gray look this winter season at the offices of UBS AG. The Swiss bank has given his employees who deal with the public dress code that seems to follow Full of French writer Honoré de Balzac: "The brute covers adorn the rich, the fool is disguised and elegant dresses."

The bank has designed a 44-page manual, a little colorful uniforms gateway to restore customer confidence with an image of restraint and austerity at a time when little light for the sector.

code UBS advised not only sober dress costumes based on neutral and dark gray, black or navy blue for them (symbolizing the competition, the formality and sobriety), and knee length skirts for their employees, but who dares to such personal items as oral hygiene and care hair. Makeup


bold makeup also ended bold and colors for the employees of UBS. The style guide defines the makeup women as "light, combined with mascara and lipstick discreet." With the style of fashion magazines, the code ensures that the touch "improve your personality."

The bank refuses, however, that their employees look nail polish, while recalling that hair care is "the popularity of the individual."

The requirement that an entity should not try to erase the perception of gray workplace of finance, also delves into underwear. These garments must be of good quality and easily washable, flesh colored and black socks for them for them. UBS

want your employees to give off a soft aroma, for the sake of customers, discouraged the perfumes, and garlic breath or snuff. "A perfume should be visible at first at a given distance, the length of an arm, but must be discreet."

male supplements are rejected, while the clock becomes an indispensable element that represents "the reliability and timeliness great care" the Swiss style. They may not carry more than seven jewels (discrete, of course) and should be the same color as the frame of the glasses, to keep the style and not out of tune.

However, the glasses are more appropriate in a range of color reserved. The very striking and bright colors mounts are not allowed to manage accounts of clients of UBS. All employees carry corporate clothing.

A label a little gray
• THE JACKET. The buttons should be closed, except when seated. Only if it's hot, and after approval of a leader, be removed.

• THE TIE. The tip should never exceed his waistband. This is the key to knowing the proper distance when knotted.

• THE SHIRT. Do not machine wash or ironing at home. To carry shirts
perfect, is better to resort to the cleaners.

· THE SHOES. To prolong the life of leather shoes is good replace the heels before they spoil the covers and put them on with a shoehorn.

The Gateway businesses
appearance is increasingly important and is reflected in business, where business meetings can be seen how they have become more flirtatious and they compete for the praise about the dress the day. However, UBS has decided to halt the image of its employees and uniform, because "the adoption of impeccable behavior extends to the presentation impeccable."

Until now, dress codes were common in companies of U.S. origin and puritanical air, but it seems that fashion has spread to other European firms. Some companies have opted for booklets, with accompanying photographs, in which employees can see lists of recommended clothing and which are not to go to work. In many cases, they want the companies to improve their image, although there are some who decide to impose rules to avoid complaints from customers who do not feel comfortable. Retrieved

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