For lovers of Facebook and Twitter this is not a surprise. But some skeptics of Web 2.0, especially those responsible for IT, think twice about the usefulness of blogs and social media. That's why in December 2010 was the fourth "Investigation of the use of Web 2.0 companies," showing once again the most dominant companies that achieve measurable business benefits through the use of interactive Internet.
This McKinsey conducted a survey to 3,200 managers in different regions and industries. Of those surveyed, 66% indicated that using web 2.0 tools in your business. Also, half of those companies surveyed, 50% of its employees working with these tools, which are social networks (40%), blogs (38%) and video sharing (33%). The vast majority of these users are located in the area of \u200b\u200bmarketing (76%), followed by IT technicians (63%) and retailers (53%). Their working positions ranging from technical experts to senior executives.
Most respondents considered that the greatest business advantage offered by Web 2.0 is the fastest and most direct access to knowledge within the company and also the know-how of the partners, thus improving efficiency marketing.
In the survey, the companies recognized other advantages within the field of media costs and the satisfaction of employees, customers and partners. On average, one fifth of respondents are convinced that the use of the Web 2.0 increases turnover.
McKinsey consultants divided the companies that had the interactive tools in different groups according to the degree of connection they have. So they formed groups of companies that are just learning phase of Web 2.0, which are connected both internally-and externally and are fully connected. What is surprising is that the group is still in learning phase occupies 80% of respondents, while companies that are fully connected hold only 3%.
Most important of this research, experts say, is that all respondents agree on the importance of Web 2.0, which is probably responsible for many future corporate profits. Retrieved
Marketing Journal
This McKinsey conducted a survey to 3,200 managers in different regions and industries. Of those surveyed, 66% indicated that using web 2.0 tools in your business. Also, half of those companies surveyed, 50% of its employees working with these tools, which are social networks (40%), blogs (38%) and video sharing (33%). The vast majority of these users are located in the area of \u200b\u200bmarketing (76%), followed by IT technicians (63%) and retailers (53%). Their working positions ranging from technical experts to senior executives.
Most respondents considered that the greatest business advantage offered by Web 2.0 is the fastest and most direct access to knowledge within the company and also the know-how of the partners, thus improving efficiency marketing.
In the survey, the companies recognized other advantages within the field of media costs and the satisfaction of employees, customers and partners. On average, one fifth of respondents are convinced that the use of the Web 2.0 increases turnover.
McKinsey consultants divided the companies that had the interactive tools in different groups according to the degree of connection they have. So they formed groups of companies that are just learning phase of Web 2.0, which are connected both internally-and externally and are fully connected. What is surprising is that the group is still in learning phase occupies 80% of respondents, while companies that are fully connected hold only 3%.
Most important of this research, experts say, is that all respondents agree on the importance of Web 2.0, which is probably responsible for many future corporate profits. Retrieved
Marketing Journal
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