After more than four years of fighting in the courts and media, through aggressive comparative advertising campaigns, the group García Carrión , better known as Don Simon has gone on to win the battle for the juices to Leche Pascual.
The Provincial Court Burgos has ordered the family group based in Aranda del Duero (Burgos) remove from the shelves of cold all supermarkets and hypermarkets that sells juices under the label chilled.
addition, the Court of Burgos, in a final decision no longer subject to appeal, has ordered Pascual eliminate the labeling of these products to the recommendation of keeping quality between zero and six degrees.
The court finds that the conduct of Leche Pascual market as consisting of its chilled product through its marketing in the cold linear facilities and inclusion in the labeling of the recommendation of the product in cold storage, constitutes "an act of unfair competition."
ratifies an earlier ruling La Audiencia Provincial de Burgos returns to ratify the decision in March last year, in which he condemned as Leche Pascual to withdraw from the shelves of cold and chilled juices relabel.
Pascual appealed the sentence, but now, finally, judges have given the reason the group García Carrión, who has spent years arguing that the juices can not be considered Pascual chilled, as they are not subjected to the cold chain throughout the process processing, storage, transportation and marketing.
Point of sale Leche Pascual markets its juices and refrigerated, as introduced in the cold shelf and includes on its label the recommendation of keeping quality between 0 and 6 degrees. For Mr. Simon, who does maintain the cold chain throughout the manufacturing process, this formula is confusing the consumer.
consumers failed
The ruling of the Provincial Court agrees with this and notes further that the price difference between the refrigerated juice Pascual (1.86 euros per liter) and environment (1.04 euros) suggests to consumers that the cold-sold product is better than the other.
Now, Pascual term has three months to withdraw their juice shelves of cold and change the labels.
For its part, García Carrión family business, headed by its founder José García Carrión, yesterday showed his satisfaction by the end of a long battle and finally justice has given them reason.
sales drop
Behind this trade battle falling sales is that the crisis chilled juices have been squeezed, which fell by 15% in value and 5% by volume in 2009, and the mark distribution has grown more than 18% to achieve a stake of about 65%.
The truth is that Leche Pascual has achieved in recent years the market leader in the refrigerated juice pressed with a share of 15.5% in volume, compared with 12.9% of Don Simon. Extracted
World (Carmen Llorente)
The Provincial Court Burgos has ordered the family group based in Aranda del Duero (Burgos) remove from the shelves of cold all supermarkets and hypermarkets that sells juices under the label chilled.
addition, the Court of Burgos, in a final decision no longer subject to appeal, has ordered Pascual eliminate the labeling of these products to the recommendation of keeping quality between zero and six degrees.
The court finds that the conduct of Leche Pascual market as consisting of its chilled product through its marketing in the cold linear facilities and inclusion in the labeling of the recommendation of the product in cold storage, constitutes "an act of unfair competition." ratifies an earlier ruling La Audiencia Provincial de Burgos returns to ratify the decision in March last year, in which he condemned as Leche Pascual to withdraw from the shelves of cold and chilled juices relabel.
Pascual appealed the sentence, but now, finally, judges have given the reason the group García Carrión, who has spent years arguing that the juices can not be considered Pascual chilled, as they are not subjected to the cold chain throughout the process processing, storage, transportation and marketing.
Point of sale Leche Pascual markets its juices and refrigerated, as introduced in the cold shelf and includes on its label the recommendation of keeping quality between 0 and 6 degrees. For Mr. Simon, who does maintain the cold chain throughout the manufacturing process, this formula is confusing the consumer.
consumers failed
The ruling of the Provincial Court agrees with this and notes further that the price difference between the refrigerated juice Pascual (1.86 euros per liter) and environment (1.04 euros) suggests to consumers that the cold-sold product is better than the other.
Now, Pascual term has three months to withdraw their juice shelves of cold and change the labels.
For its part, García Carrión family business, headed by its founder José García Carrión, yesterday showed his satisfaction by the end of a long battle and finally justice has given them reason.
sales drop
Behind this trade battle falling sales is that the crisis chilled juices have been squeezed, which fell by 15% in value and 5% by volume in 2009, and the mark distribution has grown more than 18% to achieve a stake of about 65%.
The truth is that Leche Pascual has achieved in recent years the market leader in the refrigerated juice pressed with a share of 15.5% in volume, compared with 12.9% of Don Simon. Extracted
World (Carmen Llorente)
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